The Semiotics of Global Narratives: Culture, Text and Identity
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Semiotics of Global Narratives: Culture, Text and Identity is an amalgamation of literary and scholarly book chapters contributed by researchers, academicians and professors focusing on the concepts of culture and identity on global level. The study of global narratives has become increasingly significant in contemporary literary and cultural studies. Literary and cultural texts function as systems of signs that communicate meaning across cultural boundaries following the principles of Ferdinand de Saussure and Charles Sanders Peirce who focus on signs, symbols and language shaping cultural understanding and identity formation.
The present book analyses how narratives encode cultural meanings and building upon these theories demonstrates how texts operate as symbolic systems representing cultural values, traditions, and historical experiences. Besides exploring that literary texts function as cultural sign systems, it conveys collective memories and social ideologies. On the global level, narratives often reflect cultural interactions and hybrid identities arising from migration, transnational exchanges and cross-cultural encounters.
The present anthology also throws light on the idea what effect is produced through the interaction between the reader and the narrative, but diverse cultural perspectives lead to varied interpretations of the same narrative signs. Overall, the book highlights how global narratives operate as dynamic semiotic structures that shape cultural discourse and identity in the contemporary interconnected world.